FJ Masterclass 2 – Heather Falconer talks us through the production of Spindle Magazine and more …

Careers + Advice, FAD Projects, Leadership Academy

Last week’s Fashion Journalism masterclass focused on the production side of a magazine and the advantages of publishing both on-line and in print.

Heather Falconer, Editor-in-Chief of Spindle Magazine and freelance stylist gave a presentation on the layout, content and distribution of previous Spindle Magazine issues, which are put together with the support of her growing team both locally and internationally.

Heather Falconer of Spindle Magazine giving a presentation on the production of a Magazine

Heather Falconer of Spindle Magazine giving a presentation on the production of a Magazine

Spindle Magazine is a fashion, music and arts magazine, which focuses on promoting emerging talent. It started in Brighton as a bi-annual print magazine in 2010. In 2012 Spindle re-launched in London as an online magazine and now has editors in Toronto and New York.

Heather’s years of experience in the field of journalism and freelance styling was the added element that made for an insightful presentation with valuable tips and facts on succeeding in the industry.

Snapshot 5


Snapshot 2

We asked Heather to give us one key piece of advice she could give for succeeding in the industry – to which she responded “Building relationships and friendships.  In this industry it is so important because this is how people will help you get to the next stage of your career. And always be nice! Absolutely everyone seems to know everyone – it really is a small industry” 



Fashion Journalism| Masterclass 1 – Understanding Fashion Journalism

Careers + Advice, FAD Projects

November has been a very busy month for FAD and the young people that we work with! At the beginning of the month with he launch of our Fashion Journalism Masterclasses. 

Combining a passion for writing with an interest in fashion, our masterclasses will help young people develop their writing and visual communication skills and gain a real insight into fashion journalism. Our young people will put their new skills to the test by contributing to the production of the annual FAD Magazine, due for release February 2014. 

FAD Fashion Journalism Initiative

FAD Projects

FAD’S Next Youth Initiative will be exploring the ins and outs of Fashion Journalism

A team of young creatives from 17-30 will attend a series of masterclasses in Fashion Journalism which will include guest talks from industry experts. The end result for the young creatives will be to design and produce from start to finish the FAD annual magazine.

The first masterclass will take place on Thursday 7th November at 5.30pm. Tony Wellington, Creative Director of BITE Magazine will be attending this master class as a guest speaker.

FAD Fashion Journalism Initiative 2013/14

FAD Fashion Journalism Initiative 2013/14

The FAD Fashion Journalism Initiative is a great opportunity for those who have a passion in the following areas: writing; reporting; photography; styling.

Being a part of the team creating the FAD Annual magazine will be great addition to your portfolio and will look amazing on your CV! Be a part of a creative team, work towards a goal and enjoy the fruits of your labour!

For an application form to join the FAD Fashion Journalism Initiative contact Varsha Odedra >

Randa’s Graduate Fashion Week Sound-Bites

FAD Stories
Aspiring Fashion Journalist and Fashion Futures 2012 teen Randa Kherba, from Camden won the FAD & George Journalism Competition earlier this month.

Last week she spent a day with the George PR team at Graduate Fashion Week, reporting on the shows and picking up top tips from industry VIP’s.

Here are Randa’s Graduate Fashion Week soundbites. Enjoy!


Fiona Lambert, George at Asda Brand Director

“Graduate Fashion week is the home of fashion for tomorrow.”

Advice to young designers…

Be curious. Be a human sponge.”

 Hilary Alexander (left) talking with Fiona Lambert (right)

Hilary Alexander, Fashion Luminary & Top Fashion Journalist

On going to university…

“Going to university portrays a sort of commitment. You become disciplined because of the many deadlines and you’re exposed to all sorts.”

Advice on becoming a fashion journalist…

“Write at every available possibility.”

My Graduate Fashion Week: Randa,16

FAD Stories
Hello everybody, my name is Randa.
I entered my submission for the FAD & George Fashion Journalism Competition and to my surprise I was one of the lucky winners who was chosen to go to Graduate Fashion Week (GFW).

I was given the opportunity to take on the role as a fashion journalist for the day. As I arrived to the venue I was welcomed by the lovely Karina from George, and we rushed straight to meet PR Bee for a quick briefing with George’s fabulous press team. To be honest I don’t think this experience would’ve been as good if I hadn’t have been around such sweet people.

After five minutes walking around the venue I suddenly had this feeling of happiness. The feeling of being in a room surrounded by people who’re strongly passionate about the same thing as me brought a little smile to my face. From my experience GFW is not as tense as London Fashion Week. Although people would stare, it didn’t feel as though they were looking into your soul!

Me with Fiona Lambert from George

My main brief for the day was to collect sound bites and quotes. Short snappy sentences of comments being said at the ‘Audience With…’ events on the George stand, as well as scribbling down notes reporting on the graduate’s fashion shows. You can read some of my top sound bites from the day here.