FAD Magazine: Pearly Kings & Queens

Leadership Academy, New East London Embroiderers

The new FAD Magazine was unveiled at London Fashion Week last month, with some fantastic contributions by FAD students.

One of the highlights was this incredible photoshoot, Art Directed by FAD Leadership Academy member Kat Drury, and featuring the final garments from our New East London Embroiderers Project.

Thanks to Kat and everyone who worked so hard on the shoot! (Scroll down for the full credits). We already published some behind the scenes shots from the photoshoot in January, but can now reveal the final photos! Hooray!

What do you think? We would love to hear your feedback. Email info@fad.org.uk or tweet us @fadcharity.




Photoshoot Preview: New East London Embroiderers

Leadership Academy, New East London Embroiderers
It was a busy first week back in the FAD office, with remnants of the festive fabric sale making way for something altogether more glamorous – a photoshoot!

The shoot took place over two days in the historic nooks of Shoreditch and Old Street. It featured hand embroidered garments created by 14-19 year olds who took part in our New East London Embroiderers project, and was the creative vision of FAD Leadership Academy member and photography student Kat Drury.


Kat directed the shoot, working in partnership with another young photographer Yassin Yassin. The creative team behind the shoot also included FAD stylist Varsha Odedra; MAC make-up artist Rachel Beynon and hair stylist Tara Burgin.

We were lucky enough to secure some amazing models – Melissa, Katerina, Odette and Tristan – who bravely braced the wintry temperatures and curious glances from passers-by to capture some fantastic images for the FAD magazine and blog.

Shooting on the Streets of East London

We can’t reveal the final pictures until the FAD magazine is published next month, but here are some sneaky previews of what to expect, introduced by Creative Director Kat.


“This shoot was really my first experience of taking more of a directing approach, rather than being behind the camera. We really wanted to mix these beautifully embroidered pieces that were influenced by Kensington Palace, with East London backdrops, representing the root of where these young embroiderers come from.


A Very Royal Celebration: New East London Embroiderers at Kensington Palace

New East London Embroiderers
It’s been quite a month for FAD’s New East London Embroiderers. After an incredible reception at the Knitting & Stitching show, the FAD team set to work preparing for the next showcase – this time in the royal surroundings of Kensington Palace.

The view from the Clore Learning Centre & the garments on display

The New East London Embroiderers’ Modern Ceremonial garments

On Wednesday 17th October FAD held an intimate reception at the Palace in the newly refurbished Clore Learning Centre. The New East London Embroiderers and young volunteers were joined by school teachers, industry guests and sponsors, The Heritage Lottery Fund, to celebrate the achievements of the project and the launch of a month long showcase at Kensington Palace.

‘Too cool for school’: young volunteers Sandra and Sinead

FAD ‘Stitch-In’ at the Knitting & Stitching Show

New East London Embroiderers

Last week FAD were very lucky to be hosted by Twisted Thread at the Knitting & Stitching Show at Alexandra Palace. This incredible event, celebrating all things textiles related, saw over 50,000 visitors pass through the Palace’s majestic doors in just four days.

Getting to grips with split stitch

As well as showcasing the incredible garments hand embroidered by 14-19 year olds from East London, FAD and the New East London Embroiderer volunteers were busy running free ‘stitch-in’ workshops for young visitors.

It was an incredible experience, from teaching whole school groups and college students to showing six year old novices and their mums how to get to grips with a needle and thread.

New East London Embroiderers Showcase at Knitting & Stitching Show

New East London Embroiderers

In the first our blog posts from the Knitting & Stitching show FAD are proud to unveil the six finished garments, hand embroidered by sixty young people from schools, colleges and community groups across East London.

It’s been quite a weekend for the NELE at Alexandra Palace. Over four days fifty thousand people attended the Knitting & Stitching show with many stopping to admire the stunning handiwork of our young embroiderers.

It was fantastic to be given this platform by Twisted Thread, and to be able to share the hard work of the young people involved with the wider community. There was some amazing feedback from visitors, with many pleased to see The Heritage Lottery Fund supporting young people to learn about their heritage in such a hands-on way.

As well as manning the  stand the NELE volunteers were on hand over the weekend to give free stitching tutorials to visitors. Using the same heritage techniques which have been applied to the garments, they mentored young people of all ages from 6 – 26 years old to create mini embroideries for our 3D paper dress gallery.

If you were at the show and would like to share your thoughts on the New East London Embroiderers project please tweet us @fadcharity. Alternatively  join our fan page on facebook to leave a comment.

A huge thank you to Twisted Thread, Lisa Friedl and to our NELE volunteers for making this showcase possible. Look out for more posts from the Knitting & Stitching show coming soon!