The industry volunteers who work on the Fashion Futures project are a crucial element of it’s ongoing success. As well as giving up their time, sharing their skills and supporting the young people they inspire and act as positive role models. We caught up with new volunteer Delores.
Tell us a bit about yourself…
My name is Delores Oblitely, my career background is within fashion knitwear design, I design mainly menswear. I studied for a Masters at Nottingham Trent University. You can currently see my collection entitled ‘Home is But a Dream I Sometimes Dare to Recall’ showcased at the Black Cultural Archive.
We’re now in Year 3 of FAD’s Leadership Academy (LA), and members have put the skills they’ve learned on the programme to great use, planning and running their own projects supporting young people in the community – from helping young people from the Who Cares? Trust to get their message across in Parliament, to creative workshops in schools and community groups.
This year’s LA members decided to take a different approach to community action. They’re launching a campaign to improve self-esteem among teenage girls, using their own stories and experiences to inspire a younger generation.
In our first brainstorming session, we discussed beauty and perception, which highlighted the need to question our ideals of beauty, and to put more emphasis on inner beauty. LA Members came up with imaginative ways to tackle the problem of low-self esteem, including a squad of multicultural Wonder Women helping girls find inner happiness, a coaching camp and outdoor talks by inspirational women.
Watch this space to see how Our Campaign develops!
Our Campaign is supported by Awards for All
This Easter holiday, Fashion Futures students have been customising beach hats and denim for our sponsors George.
With buttons, beads, trims, spraypaint, bleach and scissors at the ready, there was no stopping the creativity! Scroll on down to see the results…
Leadership Academy Master Class: Marketing & Branding
Daisy Boateng, Make Up Brand Manager at L’Oreal Paris joined us to share her professional experiences and to share some tips for the Leadership Academy’s upcoming campaign which will tackle the problem of low self-esteem among teenage girls. LA member Melissa reports.
Daisy was a 2006 Fashion Futures finalist, and since then has volunteered with FAD as a model, backstage dresser and workshop assistant. She studied Fashion Promotion at UCA and joined L’Oreal Paris after graduating in 2010.
So what makes a great Brand?
Daisy took the specific example of L’Oreal Paris:
- It has a great tagline “Because you’re worth it!” This was born in the 1970s, when the spirit of feminism was in full swing – the message was all about what the woman thought. It was about her self-confidence, her decision, her style, and this still has resonance with L’Oreal Paris consumers today.
- Great “spokesmodels” including Jennifer Lopez, Freida Pinto and Helen Mirren– and “Women of Worth”, which recognises the achievements of real women
- They have the biggest advertising spend in the industry
- Great heritage – consumers trust the brand
- They represent aspiration and escapism
- They are constantly updating and innovating through research and development
And what can we learn from this to apply to our campaign?
Leadership Academy members Habon & Aisha put their leadership skills to the test volunteering at the 2015 FAD Competition final. Here, they give us an inside perspective on the night –scroll on down for their interviews with the finalists and their film!
FAD Competition #PhysicsMeetsFashion was one to remember, taking place in the heart of Covent Garden at the Freemason’s Hall. It was hosted by FAD & Fashion Scout during A/W 15 London Fashion Week.
Our role was to work front of house which included greeting the finalists, escorting them inside to where they would meet the rest of the finalists, and take pictures as well as have pre show drinks.
Habon– Working front of house was very hectic as you have to keep tabs on all of the people coming in and out. I had to hand out name badges to all the finalists – it was really great to meet them, and I also had the opportunity to interview them about their collection.
After finishing up with ushering the finalist indoors, we began the interviewing process. A handful of the finalists were picked and interviewed pre-show, all gushing about how proud and fortunate they felt about being selected to be a part of the holy grail for the designer: having their collection on a runway, during fashion week! Hearing their thoughts prior to the show felt as if we were witnessing a journey of some sorts, they were excitable and humble, it a brilliant insight into their ideas and how they developed into the design stage. They looked on in awe at their masterpieces being paraded in a room full of important people.