INTO FASHION: TREND FORECASTING MASTERCLASS

Careers + Advice, FAD Projects, INTO Fashion, Uncategorized, Workshops
This months masterclass was hosted by Jane Kellock, FAD Trustee and volunteer. Jane is an industry heavyweight – Creative Director of Unique Style Platform and The Women’s Room blog. She started her career as a womenswear designer, working for UK high street retailers (most notably Topshop). After a spell as Head of Design for a Canadian retailer, her love of forecasting and a desire to innovate and inspire, led her to senior roles at WGSN and Stylus.

Jane has gained an international reputation as a colour and trends expert working with global designers, brands and retailers, to provide them with inspirational seasonal analysis and thought-provoking future trends.

Jane took time out to prepare a masterclass for us covering trend forecasting, blogging, and colour & trend consulting. We had a great turn out, but incase you missed it we’ve distilled some quotes and top tips for you…

‘Trend forecasting is a self fulfilling prophecy, we find whats going to be big, tell people it’s going to be big, and then they make it big.’ – Jane 

Screen Shot 2016-05-19 at 10.57.53

Jane’s top 5 key trend drivers, in order of importance complete with example –

1. Lifestyle – ‘Staying in is the new going out.’

2. Influencers – The Kardashians etc

3. Culture – Traditional african hair braiding techniques

4. Retail – What’s selling out fastest

5. Fashion and Beauty – Catwalk looks

‘There was no computers when I started out in this industry. As millenials you have the ability to create a brand via social media alone.’ – Jane

Jane’s fashion insiders you need to check out –

Disney Roller Girl

http://www.disneyrollergirl.net/

Tommy Tom

http://www.tommyton.com/

Pandora Sykes

http://www.pandorasykes.com/

The Business of Fashion: BOF

http://www.businessoffashion.com/

Fashion & Mash

http://fashionandmash.com/

Garance Dore

http://www.garancedore.fr/en/

After checking these links do bare in mind Jane’s advice not to rely solely on online resources for inspiration:

‘Step away from the internet, if it’s on the internet, it’s already been done.’

Huge thanks to Jane for all her support and delivering ‘One of the best and most inspiring talks ever!” – Melissa, INTOFashion Student.

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