FAD Competition, FAD Projects
As London Fashion Week gets into full swing this weekend, undergraduates from universities across the UK prepare to go head-to-head in the 2016 FAD Competition final at Fashion Scout next week.

Marking fifteen years of this prestigious competition, the final will take place at Fashion Scout, Covent Garden on Monday 22nd February 2016 and will see the young designers compete for £1000.


2016 FAD Competition Finalist – Alice Bayliss, Bath Spa University

This year FAD challenged students to ‘slow down’ and ‘say goodbye to Google’ – to discover the extraordinary and the fantastic in the everyday. Over 100 entrants from 40 UK colleges and universities took part, resulting in a shortlist of seventeen finalists.

“I really enjoyed the challenge of not using the internet as a resource for inspiration. It has become such second nature to log onto websites and see what inspiration you can find, you sometimes forget to look at what you have right in-front of you.” Hannah Bascombe, UCLAN


2016 FAD Competition Finalist Hannah Bascombe, UCLAN

Highlights from the FAD collection include Alice Bayliss’(Bath Spa University) womenswear entry inspired by photographs of San Francisco’s hidden corners; sporty bomber jackets by Eleana Burrows (UWE Bristol) made from recycled boat sails; preppy, playful menswear with bunny back packs by Emily Witham (Middlesex) and commercial ‘BEAT generation’ prints and pinafores by Hannah Bascombe (UCLAN).

“FAD in an important competition within the student arena, the level of talent is exceptional, from the portfolios to the pattern cutting. I am very excited to be involved in the competition and to discover emerging talent.” Vanessa Spence, ASOS Womenswear Design Director

2016 FAD Competition Jury

2016 FAD Competition Jury

The jury panel members who have selected this year’s winners are Jackie Annesley, Editor of The Times Style Magazine; Julian Fuller, Head of Design at Debenhams; Vanessa Spence, Womenswear Design Director at ASOS.com; Jane Kellock, Founder & Creative Director at Unique Style Platform; Professor Clare Johnston, Former Head of Textiles at the RCA and 2015 FAD Competition finalist Olivia Overton, winner of the 2015 Karen Millen Portfolio Award. Read more about jury day here.

“There is an enormous amount of talent on show.” Jackie Annesley, Editor of The Times Style Magazine.


2016 FAD Competition Finalist Chloe Jackson, Nottingham Trent University

Now in its 15th year the FAD Competition continues to challenge fashion students to think outside the commercial box; encouraging them to look to art, culture and wider social trends for inspiration.

Past FAD Competition finalists have gone on to achieve successful careers in the fashion industry from designer David Koma to RCA graduate Morwenna Darwell, who recently featured as one of ‘fashion’s finest new names’ in Wallpaper Magazine.


2016 FAD Competition Finalist Andreas Bucher – one of two finalists to feature in The Guardian this week

Keep up to date with all the news from the #FADCompetition. Follow us on twitter @fadcharity and Instagram @fad_charity.

HOT OFF THE PRESS! FAD Finalists feature in The Guardian ahead of next week’s final. Read more here.


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