Much of today’s creative industry is consumed through digital media. With terms like ‘instagram generation’ in frequent use, it seems having an online presence is as key to getting a creative job as a good CV.
This week’s INTO Fashion masterclass focused on digital portfolios, and maximising your online appeal to prospective employers. We were lucky to have Joanna Uwuidie, Ecommerce designer for renowned British label L.K. Bennett, as our guest speaker sharing her wisdom on how to navigate the online realm.
GOING DIGITAL: JOANNA’S TOP TIPS
- Ensure you chose an effective website host. Joanna recommends WordPress as it has many attractive themes, enables you to purchase a domain name and is really easy to use.
- Have a critical eye for presentation. As with a physical portfolio, edit your content. Remember that online less is more especially where images are concerned.
- It’s best to use original images of your own work. However if you are publishing other people’s images as sources of inspiration, make sure it is clear. Credit the source and if possible, seek permission.
- Following on from this consistency is key. Keep your images to a similar size and make sure your blog or digital portfolio has an overall identity which coincides with your creative hand-writing.
- Utilise all resources the web provides. If you don’t have access to the Adobe suite e.g. photoshop or InDesign, then there are many websites which allow you to edit photos. For instance, B.I.R.M.E is a great tool for resizing a batch of photographs all at once.
- Think about the visitors to your website or digital portfolio, and just as important what devices they are using. Websites look different on a phone or ipad compared to your desktop computer. This is why WordPress is such a great site as many of its themes are responsive, which means it will automatically adapt the webpage to look its best for the device it’s being viewed on.
- A dpi (dots per inch) of 150 is best for web. This is basically the resolution your image is at. Anything bigger can mean that your site takes a while to load, which isn’t so attractive for visitors. Anything smaller and it may look pixellated.
- Use free tools such as google analytics to track who is viewing your site.
- Ensure you are on a variety of different social media platforms. Also portfolio sites such as Behance and Arts Thread are an excellent way to be a part of the design community and noticed by prospective employers.
- Constantly look at other people’s portfolios and websites for inspiration, and to keep an eye on your competitors!
This article was written by Lilah Francis. Read more of Lilah’s musings here.
The INTO Fashion programme is supported by Trust for London. Read more here.