2014 FAD Fashion Futures Final at London Fashion Week

2014, FAD Projects, Fashion Futures
Marking 10 years of FAD’s Fashion Futures project, twenty three teenage finalists from London and Manchester showcased an array of cutting-edge designs on the catwalk at emerging talent showcase, Fashion Scout.

Taking inspiration from Medieval and Renaissance Europe, the 23 teens designed and produced their catwalk ready outfits in just five days of FAD workshops at The University of East London

Representing South London, Andrea Loaiza Giraldo, 18 from La Retraite Sixth Form in Lambeth was crowned the overall winner of the 2014 Fashion Futures Final. The tearful and delighted winner took to the catwalk to accept her prize from FAD sponsors George at Asda. Representing the retailer, George designer Louise Ibak praised Andrea for her attention to detail, beautiful manufacture and commercial design.

“I’m very grateful, I didn’t think I’d win, there’s so many talented people” Andrea Loaiza Giraldo, 2014 FAD Fashion Futures Winner.


Andrea’s striking cobalt blue coat and PVC padded sleeves stole the show styled with a sporty visor and classic DM boots, sponsored by our amazing supporters at Dr Martens.


The runners-up were presented by FAD Founder & CEO, Maria Alvarez and fellow jury members Darota Watson, Head of Fashion at the University of East London and Carol Robb, a freelance designer and former Head of Design at Monsoon.

First runner-up collecting the Jenny Fuller Award for Colour was 16-year-old Tilly Cooper from Prendergast Hillyfields College in Brockley. Tilly’s bold colour block prints and wonder woman style silhouette shined on the catwalk. A fitting tribute the late Jenny Fuller, an amazing teacher and a long-standing supporter of FAD and Fashion Futures.


Taking home the second runner-up prize, the FAD Award for Embellishment went to 18-year-old Henrietta Dent from St. Marylebone Sixth Form. Henrietta’s two piece outfit, consisting of a beautiful printed and sequined crop top, was a hit with the judges. Her ambitious design strutted down the catwalk accompanied by customised crowns made by past Fashion Futures runner-up and FAD volunteer, Karmen Marie Parker.


Representing for the menswear and taking home the last runner-up prize, the Award for Design Innovation was East London’s very own Shalom Siqueira. The 17-year-old from St. Angela’s and St. Bonaventure’s 6th Form in Newham showcased a fashion-forward, printed menswear jacket made entirely from neoprene wetsuit fabric. Her hand printed design could be seen replicated everywhere, featuring on guests invites to the show.



As well as the 2014 Fashion Futures finalists, the programme for the evening’s events also featured ‘10 FAD Stories‘ from past teen finalists who have gone on to succeed in the industry. Highlights include 2014 L’Oreal Professional Talent Award Winner and Central Saint Martins Graduate, Grace Wales Bonner; Danielle Tunstall, now a Buyer’s Clerk at River Island; Nadine Peters who has her own menswear label and Nicola Hitchens, Senior Account Manager at Surgery PR

“Taking part in Fashion Futures was an amazing opportunity. The skills I gained prepared me for university and gave me the confidence to apply. I definitely believe FAD has helped me to be where I am now.” Danielle Tunstall, Buyer’s Clerk at River Island and 2009 FAD Finalist

The show was followed by a drinks reception and exhibition of the students work at Covent Garden’s Dragon Hall. On the night many past Fashion Futures students attended along with industry supporters from high street names including George at Asda, River Island, Marks and Spencer, Karen Millen and L.K. Bennett.

FAD would love to give a special thank you to all the volunteers, sponsors, supporters and guests who have made 10 years of Fashion Futures possible. Here’s to another decade of supporting young people into the fashion industry!

This blog post was written by Ivy Scarlett, herself a past Fashion Futures student.

If you are a young person interested in taking part in Fashion Futures 2015, look out for more information coming soon to www.fad.org.uk.

FAD Fashion Futures is made possible thanks to the support of our sponsors George at Asda.

George Logo_white_blackbox


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s