Designing Festival Denim for George

2014, Be Inspired, FAD Projects, Fashion Futures



With unlimited supplies of denim, FAD Fashion Futures 2014 students redesign George at Asda denim for this summer’s hottest music festivals.

Loyal supporters and FAD sponsors, George at Asda set Fashion Futures 2014 students an exciting challenge over the Easter holidays; to customise and re-design denim from their latest collection into creative festival looks.

Drawing inspiration from celebrated music festivals across the world, the young designers embellished, painted, bleached and re-constructed denim shirts, jeans, shorts and dungarees creating one of a kind, statement pieces.



Kayla, 17, from Winchmore Sixth Form, set her sights on a stonewash denim shirt – cleverly embellishing it with a mixture of assorted pastel coloured buttons. She re-constructed the entire shirt into a quirky, colour block fit and flare dress using fabrics from old jersey t-shirts. 


Kayla’s outfit was inspired by the Belgium music festival Tomorrowland


A cut out back with a weave like pattern made out of t-shirt strips

India, 17, from Townley Grammar School, used domestic bleach and an un-picker to de-construct a pair of classic denim jeans into a one-of-a-kind panelled top with decorative hand embroidery and beadwork.


India completed her outfit with denim shorts featuring patchwork and hand embroidered pockets.  A look perfect for sunny days at Meadows in the Mountains festival 



The workshop ended with the students modelling their customised denim pieces street style, all captured on film by talented FAD volunteer photographer Simon Ventenilla.


A massive thank you to George for sponsoring FAD’s customising workshops. Look out for photos from our footwear customising workshop coming soon to the FAD blog.  

A special thank you to Simon Ventenillia for leading the photo shoot.

Fashion Futures 2014 is sponsored by George at ASDA

George Logo_white_blackbox


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