Fashion Futures Finalists Take On A Marketing Challenge

2013

2013 Fashion Futures 2’s finalists come together this week for the first of two preparation workshops ahead of the summer school  in July. This was a great opportunity to bring together the finalists of the competition and start to talk and prepare for the final catwalk show taking place at London Fashion Week in September.

FF2 teens received expert advice on marketing and advertising as well as tips on branding concepts and logo designs. We challenged our finalist to work in groups, each group had to come up with a brand concept for a simple t-shirt design. Creating a mood board of ideas they had to think of everything from pricing and target markets to packaging and promotion campaigns. To make the challenge a little bit more interesting we only gave them an hour to get everything finished!

After a fast brainstorming session and the mood boards completed, they all came together to present their chosen ideas, concepts and designs.

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They all did a fantastic job! Thinking up unique and creative concepts, from a black and white sports wear brand ‘Lion Head’ to dip-dyed t-shirt brand ‘FADED’ – inspired for festival goers. The finalists came up with some great advertising and marketing ideas too, from logo stickers and pop-up shops and even a TV advert!

Our chosen winners of the challenge, Claudia, Gloria and Molly went one step further. They had thought up a whole ethos behind their men’s wear festival inspired brand. They had decided that a percentage of the money raised from the t-shirts would go towards an agricultural charity helping farmers restore the damaged fields used by the festival goers and that the whole brand would be eco friendly. We also thought they did a terrific job with the concept design, pocket stitched into the t-shirts so festival goers were less likely to lose their possessions.

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