George’s Marvellous Fashion Medicine

FAD Projects, Fashion Futures

It’s official George at Asda sponsor Fashion Futures 2012!

The retailer will support over one hundred teenagers, aged 16-18 years old, to embark on a course of bespoke training and opportunities with FAD.

Last year George sponsored the first stage of the Fashion Futures workshops. The George team worked directly with young people on the project – delivering workshops on trends research and mood board design, as well as setting a challenge to re-style their spring/summer collection for the George Style Blog.

“We’ve been on an industry day to George, which was great. They took a real interest in us, getting us involved in their blog and working with us. I used to shop in George ages ago and since working with them it’s made me go back to their store again and look at what they are doing.  I think if more companies got involved in doing things like this for young people, they would do a lot better as well. We respect them a lot for giving the time to help us.”  Marilyn, 18

As part of last year’s partnership Yasemin and Angela, both 17, were invited to design garments for the George sponsorship stand at Graduate Fashion Week in June. Another student, Sabine, 19 was awarded a two-week placement with the George design team after winning the 2011 FAD Junior Awards final in September.

“Graduate Fashion Week was by far the best and most rewarding experience of my life. I particularly enjoyed seeing the shows and it was amazing to meet the lovely members of the George team who looked after us so well.” Angela, 17

Of the partnership George Brand Director Fiona Lambert said: “George is well known for its commitment to encouraging young talent in the industry. They are the lifeblood of our industry and through our sponsorship of Graduate Fashion Week and FAD we’re able to work with some amazing people with fantastic ideas and skills, while giving them experience and opportunities in the business.”

Look out for regular updates from the 2012 Fashion Futures project which launches at the V&A museum this Saturday 21st January right here on the FAD blog.

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